EN
App engagement is used to assign a value to the level of interaction a user has with your mobile app. The term can be used to describe how often users engage with the app, the quality of their interactions, their average session length, and the overall user experience. The level of engagement your users have with the app can be direct influences on your app’s revenue, growth, and profitability.
App publishers must leverage app engagement insights to gain a better understanding of user behaviors. This helps them optimize in-app experiences and monetization strategies, and make informed decisions about user acquisition.
App engagement is measured by tracking different, so-called “engagement metrics”. These include:
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