What are in-app events?

In-app events are different actions users perform upon installing an app. Some examples of in-app events include: 

• アプリ内課金
• Completing a certain level
• Opening the app
• Signing up
• Completing a certain task
• Finishing onboarding

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Why should developers track in-app events? 

By monitoring event completions, developers get valuable insights into post-install user behavior. With these insights, they can understand their users better and use this to optimize user experiences and monetization strategies. As a result, they should see better engagement rates, retention rates, and higher revenues.