What is mobile marketing?

Mobile marketing is a form of digital marketing that focuses on mobile users. This term refers to different strategies and techniques used to reach and engage people on their mobile devices.

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Types of mobile marketing

Mobile marketing comes in different forms, depending on the platform and technology used. Here are just some types of mobile marketing: 

• In-app marketing
• Mobile friendly websites
• Location-based marketing
• Mobile video marketing
• App store optimization
• Social media marketing
• Search engine marketing
• Push notification marketing
• Mobile commerce marketing
• Mobile influencer marketing